Evaluate
In our 360° tool for brands
Maximize Influencer Campaign Performance Through Data
The All-in-One Solution for Brands and Agencies
- Influencer tracking
Say goodbye to screenshots and complicated tools: Real-time tracking from Reels to Stories.
- Go beyond basic metrics: Measure audience attention to your brand or message.
- Evaluate influencer ROI: Optimize your campaign investments.
- Easy for influencers: Trusted by thousands of creators using the Carl for Social app.
Social Media TrackingGo beyond engagement and impressions. Discover what content works best on your brand’s socials and why.
- Identify Top-Performing Content: Find out which topics resonate most with your audience.
- Optimize Formats That Deliver: Learn which organic and paid formats convey your key messages effectively.
- Measure Marketing Efficiency: See how social media helps achieve your marketing goals—using advanced media metrics.
- Identify Top-Performing Content: Find out which topics resonate most with your audience.
- NEWInfluencer Discovery
Find creators who truly add value to your brand and resonate with your audience.
- Discover AI-powered recommendations to find creators aligned with your brand.
- Identify influencers who communicate your message most effectively.
- Find influencers across any segments and markets — from micro to macro levels.
- Discover AI-powered recommendations to find creators aligned with your brand.
Coming soonCompetition TrackingSee where your competitors invest and how their content performs.
- Benchmark message ownership and campaign performance with AI precision.
- Gain insights into competitor organic and paid strategies across platforms and formats.
- Track and analyze any brands you choose, across all markets, in any language.
- Benchmark message ownership and campaign performance with AI precision.
How Carl Works: Unlock the Power of Accurate Data
Fully Automated Influencer and Campaign Tracking
Unified Data Across All Major Social Media Platforms
Detailed Metrics to Maximize Campaign Success
Let your influencers capture data with our
app
Equip influencers with insights, trends, and collaboration reports, while capturing accurate data for joint campaigns. Works for brands and business accounts too!
Evaluate campaigns
in your brand’s dashboard
Integrated with data from the app, your Carl for Social Business dashboard offers real-time insights, perfect for both paid and barter collaborations.
Every Brand Mention, Every Message — Measured with AI
Track Brand and Topic Mentions Across All Content
See How Long Users Engage with Your Brand
Analyze Attention to Key Messages
- OUAIBrand visible for 10sall.ysaTrack 100,000+ Brands Across Visuals and Speech
Detect brands, private labels, or products in every second of social media content using advanced AI models—whether they appear visually or in voiceovers.
- FUJIFILMBrand mentioned 2xomgmarianQuantify Audience Attention to Your Campaign Message
Analyze how much attention your audience paid to your custom campaign messages, and measure the results using standard media metrics like CPM and beyond.
- Healthy bakingTopic detectedOlive oilProduct detectedbertolliAllocate Up to 30% of Your Campaign Budget More Effectively
Combine detailed content insights with key metrics—such as impressions, watch time, and CPM—to identify the influencers and content that deliver the most value. Optimize resource allocation for maximum awareness and ROI.
Discover the power of precise data with Carl
Get to know the real impact of your social media strategy
Used by top companies
Data insights unlike any other on the market
Personal onboarding and data consultations